Camera user interface to generate content for third-party applications

ABSTRACT

In one or more implementations, a camera user interface of a client application may be accessed from a third-party application. In one or more examples, the camera user interface may be generated based at least partly on information provided by a developer of the third-party application according to a camera user interface developer framework provided by a service provider related to the client application. User content may be created using the camera user interface. The user content may be returned to the third-party application for use within the third-party application.

CROSS-REFERENCE TO RELATED APPLICATION

This patent application claims the benefit of U.S. Provisional Patent Application No. 63/046,218, filed Jun. 30, 2020, entitled “CAMERA USER INTERFACE TO GENERATE CONTENT FOR THIRD-PARTY APPLICATIONS”, which is incorporated by reference herein in its entirety.

BACKGROUND

Applications executed by client devices may be used to generate content. For example, client applications may be used to generate messaging content, image content, video content, audio content, media overlays, documents, creative works, combinations thereof, and the like. In various situations, user content may be modified by augmented reality content or other creative tools.

BRIEF DESCRIPTION OF THE DRAWINGS

In the drawings, which are not necessarily drawn to scale, like numerals may describe similar components in different views. To easily identify the discussion of any particular element or act, the most significant digit or digits in a reference number refer to the figure number in which that element is first introduced. Some implementations are illustrated by way of example, and not limitation.

FIG. 1 is a diagrammatic representation of an architecture for exchanging data (e.g., messages and associated content) over a network, according to one or more example implementations.

FIG. 2 is a diagrammatic representation of a system, in accordance with some examples, that may have both client-side and server-side functionality.

FIG. 3 is a schematic diagram illustrating data that may be stored in a database of a server system, according to one or more example implementations.

FIG. 4 is a schematic diagram illustrating an example framework for content that may be accessible via a client application, in accordance with one or more example implementations.

FIG. 5 is a diagrammatic representation illustrating an architecture to access a client application from a third-party application and to return content to the third-party application from the client application, in accordance with one or more example implementations.

FIG. 6 is a flowchart illustrating example operations of a process to implement a framework used by third parties to generate a camera user interface of a client application that may be used to generate content that is provided to a third-party application, in accordance with one or more example implementations.

FIG. 7 is a flowchart illustrating example operations of a process to access a camera user interface of client application from a third-party application and generate content for the third-party application via the camera user interface, in accordance with one or more example implementations.

FIG. 8 is an illustration of a user interface showing a view of a camera and that is formatted according to a framework used by a developer of a third-party application, according to one or more example implementations.

FIG. 9 is an illustration of a user interface showing a view of user content captured by camera and that includes a number of user interface elements that are selectable to apply one or more creative tools to the user content

FIG. 10 is a block diagram illustrating components of a machine, in the form of a computer system, that may read and execute instructions from one or more machine-readable media to perform any one or more methodologies described herein, in accordance with one or more example implementations.

FIG. 11 is block diagram illustrating a representative software architecture that may be used in conjunction with one or more hardware architectures described herein, in accordance with one or more example implementations.

DETAILED DESCRIPTION

Users may access content or create content via a number of applications that are executable by a computing device, such as a mobile computing device, smart phone, a tablet computing device, a laptop computing device, a portable gaming device, and the like. These applications may be referred to as “apps.” In various instances, each app may be directed to one or more specified types of functionality. For example, some apps may be related to a merchant or service provider and used to access goods or services available for purchase by the merchant or service provider. In additional examples, apps may be used for communication in a social setting or in a business setting. Apps may also be used to create content, such as media content, word processing documents, spreadsheets, presentations, and so forth.

In a number of instances, users of an application may want to create content that is captured via a camera of a client device and edit content for use within the application. However, many client applications may not include tools that have access to camera functionality or that may be used to edit content captured by a camera due to the complexity of adding the camera functionality to the client applications. For example, users of social networking applications may want to generate content using a camera of a client device. In one or more scenarios, the users of the social networking application may also want to edit the content before making the content available to other users of the social networking application. In additional examples, users of an ecommerce application may want to generate content of one or more items to sell via the ecommerce application using a camera of the client device. Further, the users of the ecommerce application may want to edit the content before providing access to the content in conjunction with selling the one or more items using the ecommerce application. In various scenarios, the social networking application and the ecommerce application may be unable to utilize the camera of the client device to create content. The social networking application and the ecommerce application may also be unable to edit content generated using the camera of the client device.

The systems, methods, techniques, instruction sequences, and computing machine program products described herein are directed to launching a client application from a third-party application to create content using tools of the client application and then to send the created content back to the third-party application for use within the third-party application. For example, an instance of the client application may be accessed from the third-party application. A camera user interface of the client application may be displayed in the client application and the camera user interface may be used to generate user content by capturing at least one of image content or video content that is within a field of view of a camera of a client device that is executing the instance of the client application. One or more creative tools of the client application may then be used to modify the user content. To illustrate, at least one of text content, image content, or video content may be added to the user content. In addition, an appearance of one or more objects included in the user content may be modified using one or more creative tools of the client application. After the user content has been generated, and in some instances, modified, the user content may then be returned to the third-party application. The user content may then be used within the third-party application.

Additionally, the systems, methods, techniques, instruction sequences, and computing machine program products described herein are directed to providing a framework that enables a developer of a third-party application to customize an experience of a user within the client application. In one or more examples, a service provider that has at least one of developed, maintained, or implemented the client application may provide a framework that enables developers of third-party applications to access functionality of the client application and determine features to include in the camera user interface of the client application. The framework may include a software development kit (SDK) that includes at least one of tools, libraries, documentation, computer-readable code, processes, requirements, or application programming interfaces (APIs) related to at least one of generating or modifying user content using tools of the client application and then returning the user content to a third-party application for use within the third-party application.

In one or more implementations, developers may utilize the framework to produce a camera user interface of the client application. The camera user interface may display a field of view captured by one or more cameras of a client device. The camera user interface may also include a number of user interface elements that are selectable to invoke functionality of the client application. In one or more examples, at least a portion of the user interface elements included in the camera user interface may be related to capturing content using the camera of a client device. For example, at least a portion of the user interface elements included in the camera user interface may be related to capturing content within the field of view of the camera, such as a grid tool, settings related to a flash, a timer tool, and the like. The camera user interface may also include one or more user interface elements directed to applying augmented reality content to content within the field of view of the camera of the client device.

In addition, the camera user interface developer framework may enable a developer of a third-party application to add at least one of information or user interface elements to customize the camera user interface. In one or more examples, the camera user interface may include a user interface element that is selectable to return content generated by the client application to the third-party application and also to return to the third-party application. In various examples, the camera user interface developer framework may also enable a developer of a third-party application to add content, such as at least one of text content, image content, or video content, related to the third-party application to the camera user interface. In one or more illustrative examples, a developer of the third-party application may add an identifier of the third-party application or a logo of the third-party application to the camera user interface. In one or more examples, the camera user interface developer framework may enable a developer of the third-party application to modify a default version of the camera user interface. To illustrate, a developer of a third-party application may remove one or more user interface elements of a default version of the camera user interface to create the customized version of the camera user interface for the third-party application.

The implementations described herein enable developers of third-party applications to leverage the functionality of a client application that may be unavailable or limited within the third-party applications, while also enabling developers of third-party applications to customize a user experience within the client application. The customization of a camera user interface described with respect to implementations herein is available due to a developer framework that includes software tools, computer-readable code, rules, API information, or one combinations thereof, that are unavailable to developers with respect to existing systems, methods, and client applications. In this way, third-party applications may be enhanced by enabling users of the third-party applications to generate user content with the camera tools of the client application and return the user content to the third-party application for use within the third-party application. Further, the implementations described herein may provide access by users of the third-party application to augmented reality content corresponding to the client applications that would otherwise be unavailable to users of the third-party application.

FIG. 1 is a diagrammatic representation of an architecture 100 for exchanging data (e.g., messages and associated content) over a network. The architecture 100 may include multiple client devices 102. The client devices 102 may individually comprise, but are not limited to, a mobile phone, a desktop computer, a laptop computing device, a portable digital assistant (PDA), smart phone, tablet computing device, ultrabook, netbook, multi-processor system, microprocessor-based or programmable consumer electronic system, game console, set-top box, computer in a vehicle, a wearable device, one or more combinations thereof, or any other communication device that a user may utilize to access one or more components included in the architecture 100.

Each client device 102 may host a number of applications, including a client application 104 and one or more third-party applications 106. A user may use the client application 104 to create content, such as video, images (e.g., photographs), audio, and media overlays. In one or more illustrative examples, the client application 104 may include a social networking functionality that enables users to create and exchange content. In various examples, the client application 104 may include messaging functionality that may be used to send messages between instances of the client application 104 executed by various client devices 102. The messages created using the client application 104 may include video, one or more images, audio, media overlays, text, content produced using one or more creative tools, annotations, and the like. In one or more implementations, the client application 104 may be used to view and generate interactive messages, view locations of other users of the client application 104 on a map, chat with other users of the client application 104, and so forth.

One or more users may be a person, a machine, or other means of interacting with a client device, such as the client device 102. In example implementations, the user may not be part of the architecture 100 but may interact with one or more components of the architecture 100 via a client device 102 or other means. In various examples, users may provide input (e.g., touch screen input or alphanumeric input) to a client device 102 and the input may be communicated to other entities in the architecture 100. In this instance, the other entities in the architecture 100, responsive to the user input, may communicate information to a client device 102 to be presented to the users. In this way, users may interact with the various entities in the architecture 100 using the client device 102.

The architecture 100 may also include one or more developer devices 108. The one or more developer devices 108 may individually comprise, but are not limited to, a mobile phone, a desktop computer, a laptop computing device, a portable digital assistant (PDA), smart phone, tablet computing device, ultrabook, netbook, multi-processor system, microprocessor-based or programmable consumer electronic system, game console, set-top box, computer in a vehicle, a wearable device, one or more combinations thereof, or any other communication device that a user may utilize to access one or more components included in the architecture 100. The developer devices 108 may be used by one or more developers in at least one of creating or modifying a third-party application 106. As used herein, the terms “developer,” third-party developer,” and “third-party application developer” are not limited to actual developers as such, but may include persons and entities that are hosting, providing, maintaining, creating, or have ownership rights with respect to the third-party application 106.

The developer device(s) 108 may at least one of store or execute a content access application 110. The content access application 110 may enable the developer device(s) 108 to at least one of obtain, view, or communicate with respect to servers, websites, applications, data stores, or other content storage repositories. In one or more illustrative examples, the content access application 110 may include a browser application. In one or more additional examples, the content access application 110 may access content that may be used in relation to the development, modification, or creation of at least one of the third-party application 106 or the client application 104.

Each instance of the client application 104 and the content access application 110 is able to communicate and exchange data with at least one of another instance of the client application 104, one or more third-party applications 106, another instance of the content access application 110, or a server system 112. The data exchanged between instances of the client applications 104, between the third-party applications 106, between instances of the content access application 110, between instances of the client application 104 and the third-party application 106, between instances of the content access application 110 and the server system 112, and between instances of the client application 104 and the server system 112 includes functions (e.g., commands to invoke functions) and payload data (e.g., text, audio, image, video, or other multimedia data). Data exchanged between instances of the client applications 104, between the third-party applications 106, between at least one instance of the client applications 104 and at least one instance of the content access application 110, and between at least one instance of the client application 104 and at least one third-party application 106 may be exchanged directly from an instance of an application executed by a client device 102 and an instance of an application executed by an additional client device 102 or an application executed by a developer device 108. Further, data exchanged between the client applications 104, between the third-party applications 106, between the content access application 110 and at least one of the third-party application 106 or the client application 104, and between at least one client application 104 and at least one third-party application 106 may be communicated indirectly (e.g., via one or more intermediate servers) from an instance of an application executed by a client device 102 to another instance of an application executed by an additional client device 102 or by a developer device 108. In one or more illustrative examples, the one or more intermediate servers used in indirect communications between applications may be included in the server system 112.

The third-party application(s) 106 may be separate and distinct from the client application 104. The third-party application(s) 106 may be downloaded and installed by the client device 102 separately from the client application 104. In various implementations, the third-party application(s) 106 may be downloaded and installed by the client device 102 before or after the client application 104 is downloaded and installed. The third-party application(s) 106 may be an application that is provided by an entity or organization that is different from the entity or organization that provides the client application 104. The third-party application(s) 106 may be accessed by the client device 102 using separate login credentials than the client application 104. Namely, the third-party application(s) 106 may maintain a first user account and the client application 104 may maintain a second user account. In one or more implementations, the third-party application(s) 106 may be accessed by the client device 102 to perform various activities and interactions, such as listening to music, viewing videos, tracking exercise, viewing graphical elements (e.g., stickers), communicating with other users, and so forth. As an example, the third-party application(s) 106 may include a social networking application, a dating application, a ride or car sharing application, a shopping application, a trading application, a gaming application, an imaging application, a music application, a video browsing application, an exercise tracking application, a health monitoring application, a graphical element or sticker browsing application, or any other suitable application.

The server system 112 provides server-side functionality via one or more networks 114 to at least one of the client application 104 or the content access application 110. The server system 112 may be a cloud computing environment, according to some example implementations. For example, the server system 112, and one or more servers associated with the server system 112, may be associated with a cloud-based application, in one illustrative example. In one or more implementations, the client device 102 and the server system 112 may be coupled via the one or more networks 114.

The server system 112 supports various services and operations that are provided to the client application 104. Such operations include transmitting data to, receiving data from, and processing data generated by the client application 104. This data may include message content, media content, client device information, geolocation information, media annotation and overlays, message content persistence conditions, social network information, and live event information, as examples. Data exchanges within the architecture 100 are invoked and controlled through functions available via user interfaces (UIs) of the client application 104. The server system 112 may be at least one of implemented or maintained by a service provider that provides one or more services via the client application 104. The one or more services may be related to social networking, messaging, content creation, content consumption, online retail, or one or more combinations thereof.

While certain functions of the architecture 100 are described herein as being performed by either a client application 104 or by the server system 112, the location of functionality either within the client application 104 or the server system 112 is a design choice. For example, it may be technically preferable to initially deploy certain technology and functionality within the server system 112, but to later migrate this technology and functionality to the client application 104 where a client device 102 has a sufficient processing capacity.

The server system 112 includes an Application Programming Interface (API) server 116 that is coupled to, and provides a programmatic interface to, an application server 118. The application server 118 is communicatively coupled to a database server 120 that facilitates access to one or more databases 122. The one or more databases 122 may store data associated with information processed by the application server 118. The one or more databases 122 may be storage devices that store information such as untreated media content, original media content from users (e.g., high-quality media content), processed media content (e.g., media content that is formatted for sharing with client devices 102 and viewing on client devices 102), context data related to a media content item, context data related to a user device (e.g., a computing or client device 102), media overlays, media overlay smart widgets or smart elements, user data, user device information, media content (e.g., video and images), media content data (e.g., data associated with video and images), computing device context data, serialized data, session data items, user device location data, mapping information, interactive message usage data, interactive message metrics data, and so forth. The one or more databases 122 may further store information related to third-party servers, client devices 102, client applications 104, users, third-party applications 106, and so forth.

The API server 116 receives and transmits data (e.g., commands and message payloads) between at least one of client devices 102 or developer devices 108 and the application server 118. Specifically, the Application Program Interface (API) server 116 provides a set of interfaces (e.g., routines and protocols) that can be called or queried by the client application 104 in order to invoke functionality of the application server 118. The Application Program Interface (API) server 116 exposes various functions supported by the application server 118, including account registration, login functionality, the sending of messages, via the application server 118 from one instance of the client application 104 to another instance of the client application 104, the sending of media files (e.g., images, audio, video) from a client application 104 to the application server 118, and for possible access by another client application 104, the setting of a collection of media content (e.g., a gallery, story, message collection, or media collection), the retrieval of a list of friends of a user of a client device 102, the retrieval of such collections, the retrieval of messages and content, the adding and deletion of friends to a social graph, the location of friends within a social graph, and opening an application event (e.g., relating to the client application 104). The API server 116 may also provide access by developer devices 108 to frameworks that may be used to modify or customize a camera user interface in relation to content corresponding to third-party applications 106.

The server system 112 may also include a web server 124. The web server 124 is coupled to the application servers 118, and provides web-based interfaces to the application servers 118. To this end, the web server 124 processes incoming network requests over the Hypertext Transfer Protocol (HTTP) and several other related protocols.

The application server 118 hosts a number of applications and subsystems, including a messaging application system 126, a media content processing system 128, a social network system 130, a camera user interface system 132, and a content return communication system 134. The messaging application system 126 implements a number of message processing technologies and functions, particularly related to the aggregation and other processing of content (e.g., textual and multimedia content) included in messages received from multiple instances of the client application 104. For example, the messaging application system 126 may deliver messages using electronic mail (email), instant messaging (IM), Short Message Service (SMS), text, facsimile, or voice (e.g., Voice over IP (VoIP)) messages via wired networks (e.g., the Internet), plain old telephone service (POTS), or wireless networks (e.g., mobile, cellular, WIFI, Long Term Evolution (LTE), or Bluetooth). The messaging application system 126 may aggregate text and media content from multiple sources into collections of content. These collections are then made available, by the messaging application system 126, to the client application 104. Other processor- and memory-intensive processing of data may also be performed server-side by the messaging application system 126, in view of the hardware requirements for such processing.

The media content processing system 128 is dedicated to performing various media content processing operations, typically with respect to images, audio, or video received within the payload of a message or other content item at the messaging application system 126. The media content processing system 128 may access one or more data storages (e.g., the database(s) 122) to retrieve stored data to use in processing media content and to store results of processed media content.

The social network system 130 supports various social networking functions and services, and makes these functions and services available to the messaging application system 126. To this end, the social network system 130 maintains and accesses an entity graph within the database(s) 122. Examples of functions and services supported by the social network system 130 include the identification of other users of the client application 104 with which a particular user has relationships or is “following”, and also the identification of other entities and interests of a particular user. The social network system 130 may access location information associated with each of the user's friends or other social network connections to determine where they live or are currently located geographically. In addition, the social network system 130 may maintain a location profile for each of the user's friends indicating the geographical location where the user's friends live.

The camera user interface (UI) system 132 may be used to generate versions of a camera user interface that is displayed via the client application 104. The camera user interface may display a field of view of at least one camera of a client device 102. The versions of the camera user interface may be customized by developers of the third-party application 106. In one or more scenarios, the customized versions of the camera user interface may include modifications to a default version of the camera user interface.

In one or more implementations, the camera UI system 132 may obtain information from developer devices 108 to generate a version of the camera user interface that corresponds to the third-party application 106. In one or more examples, the camera UI system 132 may provide access by developer devices 108 to camera UI developer information 136 stored by the database(s) 122. In various examples, the developer devices 108 may access the camera UI developer information 136 via the content access application 110. The camera UI developer information 136 may include at least one of tools, libraries, documentation, computer-readable code, processes, guidelines, one or more combinations thereof, and the like, that may be used to generate a version of the camera user interface related to the third-party application 106. In various examples, the camera UI developer information 136 may include an SDK that may be used to create a camera user interface of the client application 104. In one or more additional examples, the camera UI developer information 136 may include one or more APIs that may be used to create a camera user interface of the client application 104. In one or more additional examples, the camera UI developer information 136 may indicate that at least a portion of the features of a default version of the camera user interface may not be at least one of modified or removed by developers of third-party applications 106.

The camera UI system 132 may provide one or more user interfaces to the developer devices 108 that may be used to design a camera user interface of the client application 104 according to the camera UI developer information 136. For example, the camera UI system 132 may provide one or more user interfaces that enable developers of third-party applications 106 to add one or more user interface elements from a library of user interface elements to a camera user interface of the client application 104. In one or more examples, the camera UI developer information 136 may provide one or more tools for developers of third-party applications 106 to design user interface elements that are selectable to perform actions within the client application 104. In one or more additional examples, the camera UI developer information 136 may include a number of previously generated user interface elements that correspond to one or more actions that may be executed by the client application 104. In these scenarios, developers of third-party applications 106 may select one or more user interface elements from the number of previously generated user interface elements to include in the camera user interface of the client application 104.

In addition, the camera UI system 132 may provide one or more user interfaces that enable developers of third-party applications to create layouts of features of a camera user interface of the client application 104. To illustrate, the camera UI system 132 may provide one or more user interface elements that enables developers of third-party applications 106 to indicate at least one of formatting or placement related to information included in the camera user interface of the client application 104. In these scenarios, developers of the third-party applications 106 may indicate locations of at least one of image content, text content, video content, or user interface elements within the camera user interface of the client application 104. The developers of the third-party applications 106 may also, according to the camera UI developer information 136, indicate sizing information, font information, visual effects information, color information, or one or more combinations thereof, of at least one of text content, video content, or image content to be displayed in a version of the camera user interface. Further, the camera UI system 132 may provide one or more user interfaces that enable a developer of a third-party application 106 to add content to a camera user interface of the client application 104 in accordance with the camera UI developer information 136, where the content is related to the third-party application 106. In various examples, content added to a camera user interface of the client application 104 may include at least one of image content, text content, or video content corresponding to the third-party application 106.

The one or more database(s) 122 may also store third-party camera UI profiles 138. The third-party camera UI profiles 138 may indicate customized versions of the camera user interface of the client application 104 with respect to third-party applications 106. In various examples, the third-party camera UI profiles 138 may include information that is used to generate camera user interfaces when the client application 104 is launched or invoked from respective third-party applications 106. For example, the third-party camera UI profiles 138 may indicate one or more user interface elements to include in the camera user interface related to a respective third-party application 106. The third-party camera UI profiles 138 may also indicate a layout and formatting of information related to the one or more user interface elements included in the camera user interface related to respective third-party applications 106. Additionally, the third-party camera UI profiles 138 may include third-party camera UI data 140 that includes image content, text content, video content, or one or more combinations thereof, obtained from developers of third-party applications 106. The third-party camera UI data 140 may include data related to logos of third-party applications 106, identifiers (e.g., brands, company names, product names, etc.) related to third-party applications 106, animations related to third-party applications 106, augmented reality content related to third-party applications 106, or one or more combinations thereof. In one or more examples, at least a portion of an individual third-party camera UI profile 138 may include features of a default camera user interface of the client application 104. In various examples, the third-party camera UI profile 138 may indicate modifications made to a default version of the camera user interface of the client application 104 to create customized versions of the camera user interface with respect to third-party applications 106.

In one or more illustrative examples, a user of the client device 102 may launch an instance of the third-party application 106. The instance of the third-party application 106 may be launched in response to selection of a user interface element, such as an icon, that corresponds to the third-party application 106. Selection of the user interface element corresponding to the third-party application 106 may cause at least one user interface of the third-party application 106 to be displayed via a display device of the client device 102. In one or more examples, at least one user interface of the third-party application 106 may include a user interface element that is selectable to launch an instance of the client application 104 on the client device 102. In various examples, launching an instance of the client application 104 from the third-party application 106 may cause at least one user interface of the client application 104 to be displayed via the client device 102. In one or more scenarios, the third-party application 106 may operate in the background after an instance of the client application 104 has been launched from the third-party application 106. A user interface element included in a user interface of the third-party application 106 that corresponds to the client application 104 may be associated with a uniform resource identifier, such as a link or address, that causes the camera user interface of the client application 104 to be displayed.

The launching of the client application 104 from the third-party application 106 may cause a camera user interface of the client application 104 to be displayed via a display device of the client device 102. In one or more examples, the client application 104 may obtain content from the server system 112 to include in the camera user interface. For example, the camera UI system 132 may determine a third-party camera UI profile 138 corresponding to the third-party application 106 and generate a package of data that may be sent to the client device 102 for the client application 104 to generate the camera user interface. In one or more illustrative examples, in response to receiving an indication from at least one of the client application 104 or the third-party application 106 that the client application 104 is being launched from the third-party application 106, the camera UI system 132 may query the database(s) 122 to determine the third-party camera UI profile 138 that corresponds to the third-party application 106. The camera UI system 132 may then extract information from the respective third-party camera UI profile 138 and send the information to the client device 102.

The image content or video content displayed in the camera user interface may be captured and sent back to the third-party application 106. For example, a photo or a video may be generated using the camera user interface and returned to the third-party application 106 for use within the third-party application 106. In various examples, the image content or video content may be modified using one or more creative tools of the client application 104 to generate user content before the user content is returned to the third-party application 106. In one or more additional examples, augmented reality content may be applied to the image content or the video content before being provided back to the third-party application 106. Augmented reality content of the client application 104 may be used to modify an appearance of one or more objects included in the image content or the video content captured via the camera user interface.

In one or more implementations, the content return communication system 134 may be implemented to send user content generated via the camera user interface of the client application 104 back to the third-party application 106. For example, a camera user interface of the client application 104 that is related to a third-party application 106 may include a user interface element that is selectable to return user content created using the client application 104 back to the third-party application 106. In these situations, the content return communication system 134 may receive an indication that the user interface element to send the user content back to the third-party application 106 has been selected. Additionally, the content return communication system 134 may also obtain the user content that was generated using the camera user interface of the client application 104. The content return communication system 134 may then access content return data 142 that is stored in the database(s) 122. The content return data 142 may include uniform resource indicators or other address information related to user interfaces within respective third-party applications 106 to which the user content created via the camera user interface of the client application 104 is to be provided. In one or more examples, the content return data 142 may indicate that user content created using the camera user interface of the client application 104 may be returned to a same user interface of the third-party application 106 from which the client application 104 was launched. In additional examples, the content return data 142 may indicate that user content created using the camera user interface of the client application 104 may be provided to a different user interface of the third-party application 106 from which the client application 104 was launched.

After determining a destination user interface for the user content created using the camera user interface of the client application 104, the content return communication system 134 may provide the user content to the third-party application 106 along with an indicator of the destination user interface of the third-party application 106. In this way, the third-party application 106 may display the user content within the third-party application 106 and the user content may be utilized within the third-party application 106. In one or more illustrative examples where the third-party application 106 includes an ecommerce application, the user content generated by the camera user interface of the client application 104 may be added to a listing for a product that is being offered for purchase via the ecommerce application.

FIG. 2 is a block diagram illustrating further details regarding the server system 112, according to some examples. Specifically, the server system 112 is shown to comprise the client application 104 and the application servers 118. The server system 112 embodies a number of subsystems, which are supported on the client-side by the client application 104 and on the sever-side by the application servers 118. These subsystems include, for example, an ephemeral timer system 202, a collection management system 204, an augmentation system 206, a map system 208, a game system 210, and the camera UI system 132.

The ephemeral timer system 202 is responsible for enforcing the temporary or time-limited access to content by the client application 104 and the messaging application system 126. The ephemeral timer system 202 incorporates a number of timers that, based on duration and display parameters associated with a message, or collection of messages a story), selectively enable access (e.g., for presentation and display) to messages and associated content via the client application 104. Further details regarding the operation of the ephemeral timer system 202 are provided below.

The collection management system 204 is responsible for managing sets or collections of media (e.g., collections of text, image video, and audio data). A collection of content (e.g., messages, including images, video, text, and audio) may be organized into an “event gallery” or an “event story.” Such a collection may be made available for a specified time period, such as the duration of an event to which the content relates. For example, content relating to a music concert may be made available as a “story” for the duration of that music concert. The collection management system 204 may also be responsible for publishing an icon that provides notification of the existence of a particular collection to the user interface of the client application 104.

The collection management system 204 furthermore includes a curation interface 212 that allows a collection manager to manage and curate a particular collection of content. For example, the curation interface 212 enables an event organizer to curate a collection of content relating to a specific event (e.g., delete inappropriate content or redundant messages). Additionally, the collection management system 204 employs machine vision (or image recognition technology) and content rules to automatically curate a content collection. In certain examples, compensation may be paid to a user for the inclusion of user-generated content into a collection. In such cases, the collection management system 204 operates to automatically make payments to such users for the use of their content.

The augmentation system 206 provides various functions that enable a user to augment (e.g., annotate or otherwise modify or edit) media content associated with content produced via the client application 104, such as a message. For example, the augmentation system 206 provides functions related to the generation and publishing of media overlays for content processed by the server system 112. The augmentation system 206 operatively supplies a media overlay or augmentation (e.g., an image filter) to the client application 104 based on a geolocation of the client device 102. In another example, the augmentation system 206 operatively supplies a media overlay to the client application 104 based on other information, such as social network information of the user of the client device 102. A media overlay may include audio and visual content and visual effects. Examples of audio and visual content include pictures, texts, logos, animations, and sound effects. An example of a visual effect includes color overlaying. The audio and visual content or the visual effects can be applied to a media content item (e.g., a photo) at the client device 102. For example, the media overlay may include text or image that can be overlaid on top of a photograph taken by the client device 102. In another example, the media overlay includes an identification of a location overlay (e.g., Venice beach), a name of a live event, or a name of a merchant overlay (e.g., Beach Coffee House). In another example, the augmentation system 206 uses the geolocation of the client device 102 to identify a media overlay that includes the name of a merchant at the geolocation of the client device 102. The media overlay may include other indicia associated with the merchant. The media overlays may be stored in the database(s) 122 and accessed through the database server(s) 116.

In some examples, the augmentation system 206 provides a user-based publication platform that enables users to select a geolocation on a map and upload content associated with the selected geolocation. The user may also specify circumstances under which a particular media overlay should be offered to other users. The augmentation system 206 generates a media overlay that includes the uploaded content and associates the uploaded content with the selected geolocation.

In other examples, the augmentation system 206 provides a merchant-based publication platform that enables merchants to select a particular media overlay associated with a geolocation via a bidding process. For example, the augmentation system 206 associates the media overlay of the highest bidding merchant with a corresponding geolocation for a predefined amount of time.

The map system 208 provides various geographic location functions, and supports the presentation of map-based media content and messages by the client application 104. For example, the map system 208 enables the display of user icons or avatars (e.g., stored in profile data 308 of FIG. 3 ) on a map to indicate a current or past location of “friends” of a user, as well as media content (e.g., collections of messages including photographs and videos) generated by such friends, within the context of a map. For example, a message posted by a user to the server system 112 from a specific geographic location may be displayed within the context of a map at that particular location to “friends” of a specific user on a map interface of the client application 104. A user can furthermore share his or her location and status information (e.g., using an appropriate status avatar) with other users of the server system 112 via the client application 104, with this location and status information being similarly displayed within the context of a map interface of the client application 104 to selected users.

The game system 210 provides various gaming functions within the context of the client application 104. The client application 104 provides a game interface providing a list of available games that can be launched by a user within the context of the client application 104, and played with other users of the server system 112. The server system 112 further enables a particular user to invite other users to participate in the play of a specific game, by issuing invitations to such other users from the client application 104. The client application 104 also supports both the voice and text messaging (e.g., chats) within the context of gameplay, provides a leaderboard for the games, and also supports the provision of in-game rewards (e.g., coins and items).

The camera UI system 132 may obtain information from developers of third-party applications that may be used to generate customized versions of the client application 104. In one or more examples, the camera UI system 132 may enable developers of third-party applications 106 to design camera user interfaces of the client application 104. The camera user interface may be used to generate user content that may be accessible to the third-party applications 106. In one or more examples, the user content may be modified before being provided to the third-party application 106 in relation to augmented reality content that is applied via the augmentation system 206 to the user content. Additionally, the content return communication system 134 may be used to determine that a third-party application 106 from which the client application 104 was launched is to be returned to from the client application 104. The content return communication system 134 may provide access to user content generated using the client application 104 by the third-party application 106 in response to returning to the third-party application 106 from the client application 104.

FIG. 3 is a schematic diagram illustrating data structures 300 which may be stored in the database(s) 122 of the server system 112, according to one or more example implementations. While the content of the database(s) 122 is shown to comprise a number of tables, it will be appreciated that the data could be shred in other types of data structures (e.g., as an object-oriented database).

The database 122 includes message data stored within a message table 302. This message data includes, for any particular one message, at least message sender data, message recipient (or receiver) data, and a payload.

An entity table 304 stores entity data, and is linked (e.g., referentially) to an entity graph 306 and profile data 308. Entities for which records are maintained within the entity table 304 may include individuals, corporate entities, organizations, objects, places, events, and so forth. Regardless of entity type, any entity regarding which the server system 112 stores data may be a recognized entity. Each entity is provided with a unique identifier, as well as an entity type identifier (not shown).

The entity graph 306 stores information regarding relationships and associations between entities. Such relationships may be social, professional (e.g., work at a common corporation or organization) interested-based or activity-based, merely for example.

The profile data 308 stores multiple types of profile data about a particular entity. The profile data 308 may be selectively used and presented to other users of the architecture 100, based on privacy settings specified by a particular entity. Where the entity is an individual, the profile data 308 includes, for example, a username, telephone number, address, settings (e.g., notification and privacy settings), as well as a user-selected avatar representation (or collection of such avatar representations). A particular user may then selectively include one or more of these avatar representations within the content of messages or other data communicated via the architecture 100, and on map interfaces displayed by client application 104 to other users. The collection of avatar representations may include “status avatars,” which present a graphical representation of a status or activity that the user may select to communicate at a particular time.

Where the entity is a group, the profile data 308 for the group may similarly include one or more avatar representations associated with the group, in addition to the group name, members, and various settings (e.g., notifications) for the relevant group.

The database 122 also stores augmentation data, such as overlays or filters, in an augmentation table 310. The augmentation data is associated with and applied to videos (for which data is stored in a video table 314) and images (for which data is stored in an image table 316).

Filters, in one example, are overlays that are displayed as overlaid on an image or video during presentation to a recipient user. Filters may be of various types, including user-selected filters from a set of filters presented to a sending user by the client application 104 when the sending user is composing a message. Other types of filters include geolocation filters (also known as geo-filters), which may be presented to a sending user based on geographic location. For example, geolocation filters specific to a neighborhood or special location may be presented within a user interface by the client application 104, based on geolocation information determined by a Global Positioning System (GPS) unit of the client device 102.

Another type of filter is a data filter, which may be selectively presented to a sending user by the client application 104, based on other inputs or information gathered by the client device 102 during the message creation process. Examples of data filters include current temperature at a specific location, a current speed at which a sending user is traveling, battery life for a client device 102, or the current time.

Other augmentation data that may be stored within the image table 316 includes augmented reality content items (e.g., corresponding to applying Lenses or augmented reality experiences). An augmented reality content item may be a real-time special effect and sound that may be added to an image or a video.

As described above, augmentation data includes augmented reality content items, overlays, image transformations, AR images, and similar terms refer to modifications that may be applied to image data (e.g., videos or images). This includes real-time modifications, which modify an image as it is captured using device sensors (e.g., one or multiple cameras) of a client device 102 and then displayed on a screen of the client device 102 with the modifications. This also includes modifications to stored content, such as video clips in a gallery that may be modified. For example, in a client device 102 with access to multiple augmented reality content items, a user can use a single video clip with multiple augmented reality content items to see how the different augmented reality content items will modify the stored clip. For example, multiple augmented reality content items that apply different pseudorandom movement models can be applied to the same content by selecting different augmented reality content items for the content. Similarly, real-time video capture may be used with an illustrated modification to show how video images currently being captured by sensors of a client device 102 would modify the captured data. Such data may simply be displayed on the screen and not stored in memory, or the content captured by the device sensors may be recorded and stored in memory with or without the modifications (or both). In some systems, a preview feature can show how different augmented reality content items will look within different windows in a display at the same time. This can, for example, enable multiple windows with different pseudorandom animations to be viewed on a display at the same time.

Data and various systems using augmented reality content items or other such transform systems to modify content using this data can thus involve detection of objects (e.g., faces, hands, bodies, cats, dogs, surfaces, objects, etc.), tracking of such objects as they leave, enter, and move around the field of view in video frames, and the modification or transformation of such objects as they are tracked. In various implementations, different methods for achieving such transformations may be used. Some examples may involve generating a three-dimensional mesh model of the object or objects, and using transformations and animated textures of the model within the video to achieve the transformation. In other examples, tracking of points on an object may be used to place an image or texture (which may be two dimensional or three dimensional) at the tracked position. In still further examples, neural network analysis of video frames may be used to place images, models, or textures in content (e.g., images or frames of video). Augmented reality content items thus refer both to the images, models, and textures used to create transformations in content, as well as to additional modeling and analysis information needed to achieve such transformations with object detection, tracking, and placement.

Real-time video processing can be performed with any kind of video data (e.g., video streams, video files, etc.) saved in a memory of a computerized system of any kind, example, a user can load video files and save them in a memory of a device, or can generate a video stream using sensors of the device. Additionally, any objects can be processed using a computer animation model, such as a human's face and parts of a human body, animals, or non-living things such as chairs, cars, or other objects.

In some examples, when a particular modification is selected along with content to be transformed, elements to be transformed are identified by the computing device, and then detected and tracked if they are present in the frames of the video. The elements of the object are modified according to the request for modification, thus transforming the frames of the video stream. Transformation of frames of a video stream can be performed by different methods for different kinds of transformation. For example, for transformations of frames mostly referring to changing forms of object's elements characteristic points for each element of an object are calculated (e.g., using an Active Shape Model (ASM) or other known methods). Then, a mesh based on the characteristic points is generated for each of the at least one element of the object. This mesh used in the following stage of tracking the elements of the object in the video stream. In the process of tracking, the mentioned mesh for each element is aligned with a position of each element. Then, additional points are generated on the mesh. A first set of first points is generated for each element based on a request for modification, and a set of second points is generated for each element based on the set of first points and the request for modification. Then, the frames of the video stream can be transformed by modifying the elements of the object on the basis of the sets of first and second points and the mesh. In such method, a background of the modified object can be changed or distorted as well by tracking and modifying the background.

In some examples, transformations changing some areas of an object using its elements can be performed by calculating characteristic points for each element of an object and generating a mesh based on the calculated characteristic points. Points are generated on the mesh, and then various areas based on the points are generated. The elements of the object are then tracked by aligning the area for each element with a position for each of the at least one element, and properties of the areas can be modified based on the request for modification, thus transforming the frames of the video stream. Depending on the specific request for modification properties of the mentioned areas can be transformed in different ways. Such modifications may involve changing color of areas; removing at least some part of areas from the frames of the video stream; including one or more new objects into areas which are based on a request for modification; and modifying or distorting the elements of an area or object. In various implementations, any combination of such modifications or other similar modifications may be used. For certain models to be animated, some characteristic points can be selected as control points to be used in determining the entire state-space of options for the model animation.

In some examples of a computer animation model to transform image data using face detection, the face is detected on an image with use of a specific face detection algorithm (e.g., Viola-Jones). Then, an Active Shape Model (ASM) algorithm is applied to the face region of an image to detect facial feature reference points.

Other methods and algorithms suitable for face detection can be used. For example, in some implementations, features are located using a landmark, which represents a distinguishable point present in most of the images under consideration. For facial landmarks, for example, the location of the left eye pupil may be used. If an initial landmark is not identifiable (e.g., if a person has an eyepatch), secondary landmarks may be used. Such landmark identification procedures may be used for any such objects. In some examples, a set of landmarks forms a shape. Shapes can be represented as vectors using the coordinates of the points in the shape. One shape is aligned to another with a similarity transform (allowing translation, scaling, and rotation) that minimizes the average Euclidean distance between shape points. The mean shape is the mean of the aligned training shapes.

In various examples, a search for landmarks from the mean shape aligned to the position and size of the face determined by a global face detector is started. Such a search then repeats the steps of suggesting a tentative shape by adjusting the locations of shape points by template matching of the image texture around each point and then conforming the tentative shape to a global shape model until convergence occurs. In one or more systems, individual template matches are unreliable, and the shape model pools the results of the weak template matches to form a stronger overall classifier. The entire search is repeated at each level in an image pyramid, from coarse to fine resolution.

A transformation system can capture an image or video stream on a client device (e.g., the client device 102) and perform complex image manipulations locally on the client device 102 while maintaining a suitable user experience, computation time, and power consumption. The complex image manipulations may include size and shape changes, emotion transfers (e.g., changing a face from a frown to a smile), state transfers (e.g., aging a subject, reducing apparent age, changing gender), style transfers, graphical element application, and any other suitable image or video manipulation implemented by a convolutional neural network that has been configured to execute efficiently on the client device 102.

A computer animation model to transform image data can be used by a system where a user may capture an image or video stream of the user (e.g., a selfie) using a client device 102 having a neural network operating as part of a client application 104 operating on the client device 102. The transformation system operating within the client application 104 determines the presence of a face within the image or video stream and provides modification icons associated with a computer animation model to transform image data, or the computer animation model can be present as associated with an interface described herein. The modification icons include changes that may be the basis for modifying the user's face within the image or video stream as part of the modification operation. Once a modification icon is selected, the transform system initiates a process to convert the image of the user to reflect the selected modification icon (e.g., generate a smiling face on the user). A modified image or video stream may be presented in a graphical user interface displayed on the client device 102 as soon as the image or video stream is captured, and a specified modification is selected. The transformation system may implement a complex convolutional neural network on a portion of the image or video stream to generate and apply the selected modification. That is, the user may capture the image or video stream and be presented with a modified result in real-time or near real-time once a modification icon has been selected. Further, the modification may be persistent while the video stream is being captured, and the selected modification icon remains toggled. Machine taught neural networks may be used to enable such modifications.

The graphical user interface, presenting the modification performed by the transform system, may supply the user with additional interaction options. Such options may be based on the interface used to initiate the content capture and selection of a particular computer animation model (e.g., initiation from a content creator user interface). In various implementations, a modification may be persistent after an initial selection of a modification icon. The user may toggle the modification on or off by tapping or otherwise selecting the face being modified by the transformation system and store it for later viewing or browse to other areas of the imaging application. Where multiple faces are modified by the transformation system, the user may toggle the modification on or off globally by tapping or selecting a single face modified and displayed within a graphical user interface. In some implementations, individual faces, among a group of multiple faces, may be individually modified, or such modifications may be individually toggled by tapping or selecting the individual face or a series of individual faces displayed within the graphical user interface.

A story table 312 stores data regarding collections of messages and associated image, video, or audio data, which are compiled into a collection (e.g., a story or a gallery). The creation of a particular collection may be initiated by a particular user (e.g., each user for which a record is maintained in the entity table 304). A user may create a “personal story” in the form of a collection of content that has been created and sent/broadcast by that user. To this end, the user interface of the client application 104 may include an icon that is user-selectable to enable a sending user to add specific content to his or her personal story.

A collection may also constitute a “live story,” which is a collection of content from multiple users that is created manually, automatically, or using a combination of manual and automatic techniques. For example, a “live story” may constitute a curated stream of user-submitted content from varies locations and events. Users whose client devices have location services enabled and are at a common location event at a particular time may, for example, be presented with an option, via a user interface of the client application 104, to contribute content to a particular live story. The live story may be identified to the user by the client application 104, based on his or her location. The end result is a “live story” told from a community perspective.

A further type of content collection is known as a “location story,” which enables a user whose client device 102 is located within a specific geographic location (e.g., on a college or university campus) to contribute to a particular collection. In some examples, a contribution to a location story may require a second degree of authentication to verify that the end user belongs to a specific organization or other entity (e.g., is a student on the university campus).

As mentioned above, the video table 314 stores video data that, in one example, is associated with messages for which records are maintained within the message table 302. Similarly, the image table 316 stores image data associated with messages for which message data is stored in the entity table 304. The entity table 304 may associate various augmentations from the augmentation table 310 with various images and videos stored in the image table 316 and the video table 314.

The database(s) 122 may also store a third-party UI data table 318. The third-party UI data table 318 may include data structures for individual third-party applications 106 that may be used to launch an instance of the client application 104. The data structures included in the UI data table 318 for a respective third-party application 106 may indicate information that may be used to generate a camera user interface of the client application 104. The information may indicate at least one of text content, image content, or video content that may be included in the camera user interface of the client application 104. In various examples, the data structures included in the third-party UI data table 318 may indicate storage locations for information to be included in the camera user interface of the client application 104, such as at least one of one or more uniform resource indicators, one or more links, one or more addresses, or one or more file paths. The data structures included in the third-party UI data table 318 may also store information indicating a layout for features included in the camera user interface of the client application 104. The layout may include one or more user interface elements to be included in the camera user interface and respective locations of the one or more user interface elements. The layout may also include location information for content related to the respective third-party application 106 within the camera user interface of the client application 104. In one or more additional examples, data structures included in the third-party UI data table 318 may include, for a respective third-party application 106, at least one of information indicating editing actions that users of the client application 104 may perform with respect to content included in the camera user interface or actions within the client application 104 that may be performed with respect to content generated using the camera user interface of the client application 104.

Additionally, the database(s) 122 may store a content return data table 320 that includes information indicating a destination for user content that is generated using the client application 104 and returned to the third-party application 106. For example, the content return data table 320 may include, for individual third-party applications 106, one or more uniform resource indicators that correspond to destination locations for the user content in response to returning to the client application 104 from the third-party application 106.

FIG. 4 is a schematic diagram illustrating an example framework for content 400, according to some implementations. The content 400 may be generated by the client application 104. In various examples, the content 400 may be generated by a first instance of the client application 104 and communicated to at least one of a second instance of the client application 104 or the server system 112. In situations where the content 400 includes a message, the content 400 may be used to populate the message table 302 stored within the database(s) 122 and accessible by the application server 114. In one or more implementations, the content 400 may be stored in memory as “in-transit” or “in-flight” data of at least one of client devices 102 or the application server 114. The content 400 is shown to include at least a portion of the following components:

-   -   content identifier 402: a unique identifier that identifies the         content 400.     -   content text payload 404: text, to be generated by a user via a         user interface of the client device 102, and that is included in         the content 400.     -   content image payload 406: image data, captured by a camera         component of a client device 102 or retrieved from a memory         component of a client device 102, and that is included in the         content 400. Image data for a sent or received content 400 may         be stored in the image table 316.     -   content video payload 408: video data, captured by a camera         component or retrieved from a memory component of the client         device 102, and that is included in the content 400. Video data         for a sent or received content 400 may be stored in the video         table 314.     -   content audio payload 410: audio data, captured by a microphone         or retrieved from a memory component of the client device 102,         and that is included in the content 400.     -   content augmentation data 412: augmentation data (e.g., filters,         stickers, or other annotations or enhancements) that represents         augmentations to be applied to content image payload 406,         content video payload 408, or content audio payload 410 of the         content 400. Augmentation data for sent or received content 400         may be stored in the augmentation table 310.     -   content duration parameter 414: parameter value indicating, in         seconds, the amount of time for which one or more portions of         the content 400 (e.g., the content image payload 406, content         video payload 408, content audio payload 410) are to be         presented or made accessible to a user via the client         application 104.     -   content geolocation parameter 416: geolocation data (e.g.,         latitudinal and longitudinal coordinates) associated with the         content payload of the message. Multiple content geolocation         parameter 416 values may be included in the payload, each of         these parameter values being associated with respect to content         items included in the content (e.g., a specific image into         within the content image payload 406, or a specific video in the         content video payload 408).     -   content story identifier 418: identifier values identifying one         or more content collections (e.g., “stories” identified in the         story table 312) with which a particular item in the content         image payload 406 of the content 400 is associated. For example,         multiple images within the content image payload 406 may each be         associated with multiple content collections using identifier         values.     -   content tag 420: each content 400 may be tagged with multiple         tags, each of which is indicative of the subject matter of         content included in the content payload. For example, where a         particular image included in the content image payload 406         depicts an animal (e.g., a lion), a tag value may be included         within the content tag 420 that is indicative of the relevant         animal. Tag values may be generated manually, based on user         input, or may be automatically generated using, for example,         image recognition.     -   content sender identifier 422: an identifier (e.g., a messaging         system identifier, email address, or device identifier)         indicative of a user of the client device 102 on which the         content 400 was generated and from which the content 400 was         sent.     -   content receiver identifier 424: an identifier (e.g., a         messaging system identifier, email address, or device         identifier) indicative of a user of the client device 102 to         which the content 400 is addressed.     -   modified camera user interface identifier(s) 426: one or more         identifiers of additional content related to a third-party         application 106 that may be included in the content 400 or         accessible via the client application 104. The modified camera         user interface identifier(s) 426 may correspond to text content,         image content, video content, audio content, or one or more         combinations thereof, related to the third-party application         106.     -   content return identifier(s) 428: one or more identifiers         indicating a destination for the content. The content return         identifiers(s) 428 may indicate a user interface of a         third-party application 106 for which the content 400 is to be         accessible.

The data (e.g., values) of the various components of content 400 may correspond to pointers to locations in tables within which the data is stored. For example, an image value in the content image payload 406 may be a pointer to (or address of) a location within an image table 316. Similarly, values within the content video payload 408 may point to data stored within a video table 314, values stored within the content augmentation data 412 may point to data stored in an augmentation table 310, values stored within the content story identifier 418 may point to data stored in a story table 312, and values stored within the content sender identifier 422 and the content receiver identifier 424 may point to user records stored within an entity table 304. The modified camera user interface identifiers 426 may point to information related to a third-party application 106 that is stored by the third-party UI data table 318 that may be rendered by the client application 104 in conjunction with the content 400. Further, the content return identifiers 428 may point to information in the content return data table 320, such as a uniform resource indicator, that may indicate the destination for the content 400 when the content 400 is returned to the third-party application 106.

FIG. 5 is a diagrammatic representation illustrating an architecture 500 to access a client application 104 from a third-party application 106 and to return content to the third-party application 106 from the client application 104, in accordance with one or more example implementations. The architecture 500 may include the server system 112 that includes the camera user interface system 132 and the content return communication system 134. The camera user interface system 132 may enable developers of third-party applications 106 to customize a camera user interface of the client application 104. For example, an instance of the client application 104 may be launched from an instance of the third-party application 106 and a target user interface that is displayed when the client application 104 is launched may include a customized version of a camera user interface of the client application 104. In this way, a customized version of the camera user interface of the client application 104 may be displayed in response to launching the client application 104 from the third-party application 106 rather than a default home page of the client application 104. Additionally, the content return communication system 134 may provide access by the third-party application 106 to user content that is created within the client application 104 after the client application 104 is launched from the third-party application 106.

The camera user interface system 132 may provide a camera user interface developer framework 502 that may be used by developers of third-party applications 106 to generate a customized version of the camera user interface of the client application 104. The camera user interface developer framework 502 may include a number of tools that may be used by the developers of third-party applications 106 to design a camera user interface of the client application 104. For example, the camera user interface developer framework 502 may include a software developer kit that may be used to design and generate a camera user interface of the client application 104. Additionally, the camera user interface developer framework 502 may include example software code, rules, one or more application programming interfaces, or one or more combinations thereof. In various examples, the rules included in the camera user interface developer framework 502 may include specifications for content and parameters around designing and generating the camera user interface in order for the customized versions of the camera user interface of the client application 104 to be implemented efficiently by the server system 112. In one or more examples, the rules of the camera user interface developer framework 502 may indicate file types that are supported by the camera user interface of the client application 104. The rules of the camera user interface developer framework 502 may also indicate features of the camera user interface of the client application 104 that are modifiable and features of the camera user interface of the client application 104 that are not modifiable. Additionally, the camera user interface developer framework 502 may indicate a number of user interface elements that may be included in customized versions of the camera user interface of the client application 104, actions that may be performed with respect to content included in camera user interfaces of the client application 104, or combinations thereof.

The server system 112 may provide access to the camera user interface developer framework 502 by developer devices 108 of developers of third-party applications 106. In various examples, the camera user interface system 132 may provide camera user interface developer framework information 504 to one or more developer devices 108. In one or more examples, the camera user interface developer framework information 504 may include or be provided via one or more user interfaces that may display information related to the camera user interface developer framework 502 and that may include one or more user interface elements that are selectable to implement features of the camera user interface developer framework 502. The camera user interface developer framework information 504 may include one or more user interface elements that may capture input indicating at least one of user interface elements to include in a customized camera user interface of the client application 104, information related to third-party applications 106 that is to be displayed within a customized camera user interface of the client application 104, or layouts of information and user interface elements for a customized camera user interface of the client application 104.

In one or more implementations, the developer device 108 may send camera UI information 506 to the server system 112 in accordance with the camera user interface developer framework 502. The camera UI information 506 may indicate changes to a default version of the camera user interface of the client application 104 to generate a customized version of the camera user interface. In one or more examples, the camera UI information 506 may indicate at least one of one or more user interface elements that may be added to the camera user interface or one or more user interface elements that may be removed from the camera user interface. The camera UI information 506 may also indicate at least one of a layout of information or the layout of user interface elements of the camera user interface of the client application 104. In further examples, the camera UI information 506 may indicate operations that may be performed with respect to content that may be displayed via the camera user interface. In various examples, the camera UI information 506 may also include branding information related to the third-party application 106, such as a name of the third-party application, a logo of the third-party application 106, and the like. In further examples, the camera UI information 506 may include at least one of image content, video content, audio content, or text content related to third-party applications 106. The camera UI information 506 may be used to generate a camera user interface profile for the third-party application 106.

The developer device 108 may also send content communication information 508 to the server system 112. The content communication information 508 may include a destination within the third-party application 106 for user content generated using the client application 104. In one or more examples, the content communication information 508 may include a uniform resource indicator that corresponds to the destination for the user content within the third-party application. In various examples, the content communication information 508 may indicate a user interface of the third-party application 106 that is to display the user content when returning to the third-party application 106 from the client application 104.

In various implementations, a user 510 of the client device 102 may launch an instance of a third-party application 106. The third-party application 106 may include a gaming application, a health and fitness application, a media consumption application, a content access application, a navigation application, an ecommerce application, a social networking application, one or more combinations thereof, and the like. A third-party application user interface 512 may be displayed via the third-party application 106 and may include content 514. The third-party application user interface 512 may also include a user interface element 516 that is selectable to launch an instance of the client application 104 on the client device 102. In one or more examples, the third-party application 106 may continue to operate after launching an instance of the client application 104.

In various examples, in response to selection of the user interface element 516, a client application launch request may be sent to the server system 112 to obtain camera UI information 506 that may be used to generate a camera user interface 518 within the client application 104. For example, in response to receiving the client application launch request, the camera user interface system 132 may retrieve information used to render the camera user interface 518 that is related to the third-party application 106. The information retrieved by the camera user interface system 132 in response to the client application launch request may include at least portions of information included in a camera user interface profile of the third-party application 106. The camera user interface system 132 may assemble the information related to the third-party application 106 that is to be used to generate the camera user interface 518 and send the information to the client device 102. The client application 104 may then use the information obtained from the camera user interface system 132 to generate the camera user interface 518. In one or more examples, the camera user interface system 132 may direct another system, such as a system that is implemented and maintained by the third-party that provides the third-party application 106, to send information to the client device 102 for generating the camera user interface 518.

The camera user interface 518 may include content 520. The content 520 may include at least one of image content or video content that is included in a field of view of at least one camera of the client device 102. For example, the content 520 may include live content that is being captured by at least one camera of the client device 102. In one or more additional examples, the camera user interface 518 may include content that was previously included in a live field of view of the camera and subsequently captured, such that at least one of image data or video data was generated based on the live content. In addition, the camera user interface 518 may include a group of user interface elements 522. The group of user interface elements 522 may include a number of user interface elements that are selectable to at least one of modify settings of a camera of the client device 102 or activate one or more tools that may be used to generate a modified version of the user content 520.

Further, the camera user interface 518 may include an additional user interface element 524. In one or more examples, the additional user interface element 524 may be selectable to capture live content displayed in the camera user interface 518. In additional examples, where the camera user interface 518 displays user content 520 that has already been captured or that is received from another source, such as the third-party application 106, the additional user interface element 524 may be selectable to return to the third-party application 106 with the user content 520. In various examples, returning to the third-party application 106 may include initiating execution of an instance of the third-party application 106 by the client device 102 or re-instantiating an instance of the third-party application 106 that was operating in the background while the user 510 was using the client application 104 to generate the user content 520.

In various examples, after user content has been generated in response to selection of the additional user interface element 524, a subsequent user interface (not shown in FIG. 5 ) may be displayed. In one or more examples, the subsequent user interface may include user interface elements that are selectable to apply one or more creative tools to the user content 520. The one or more creative tools may apply at least one of text content, audio content, video content, or image content to the user content 520. The one or more creative tools may also modify the appearance of one or more objects included in the user content 520 by applying one or more visual effects to the user content 520. The one or more creative tools may implement at least one of overlays, annotations, filters, or augmented reality content with respect to the user content 520. Further, the subsequent user interface may include one or more user interface elements that are selectable to distribute the user content 520 or a modified version of the user content 520. In one or more illustrative examples, the user content 520 or the modified version of the user content 520 may be shared with one or more additional users of the client application 104, such as one or more users of the client application 104 that are included in a social network of the user 510.

In one or more implementations, in response to a request to return to the third-party application 106 from the client application 104, a content return request 526 may be sent from the client device 102 to the server system 112. In one or more examples, the content return request 526 may include an identifier of the third-party application 106. The content return communication system 134 may identify content return information 528 related to the third-party application 106 based on the identifier of the third-party application 106 included in the content return request 526. The content return communication system 134 may send the content return information 528 to the client device 102 and the client device 102 may use the content return information 528 to determine a destination user interface within the third-party application 106. In various examples, at least one of the client device 102 or the server system 112 may use the content return information 528 to provide access to the user content 520 by the third-party application 106.

Client application user content 530 may be displayed via an additional user interface 532 of the third-party application 106 after the client device 102 returns to displaying user interfaces related to the third-party application 106 after exiting the client application 104. The client application user content 530 may include at least one of image content, video content, or audio content captured via one or more input devices of the client device 102. Additionally, the client application user content 530 may include an edited version of content captured via the client device 102, such as content that has been edited using one or more creative tools of the client application 104 or by applying one or more augmented reality content items to content captured via one or more input devices of the client device 102. In addition to displaying the client application user content 530, the additional user interface 532 of the third-party application 106 may include additional information 534. In one or more examples, the additional user interface 532 may be used to incorporate the client application user content 530 into the third-party application 106. In situations where the third-party application 106 is an ecommerce application, the client application user content 530 may include at least one of image content or video content of one or more items available for purchase via an ecommerce platform. In these situations, the client application user content 530 may be incorporated into a listing related to the offer for sale of the one or more items. In one or more additional examples, the third-party application 106 may include a social networking application and the client application user content 530 may include at least one of image content or video content that includes the user 510. In these scenarios, the client application user content 530 may be incorporated into an account of the user 510 with the social networking application, such as a profile picture.

FIGS. 6 and 7 illustrates flowcharts of one or more implementations of a process to access a camera user interface of a client application from a third-party application and provide user content generated using the camera user interface back to the third-party application. The processes may be embodied in computer-readable instructions for execution by one or more processors such that the operations of the processes may be performed in part or in whole by the functional components of at least one of the client application 104 or the server system 112. Accordingly, the processes described below are by way of example with reference thereto, in some situations. However, in other implementations, at least some of the operations of the processes described with respect to FIG. 6 and FIG. 7 may be deployed on various other hardware configurations. The processes described with respect to FIG. 6 and FIG. 7 are therefore not intended to be limited to the server system 112 or client device 102 and can be implemented in whole, or in part, by one or more additional components. Although the described flowcharts can show operations as a sequential process, many of the operations can be performed in parallel or concurrently. In addition, the order of the operations may be re-arranged. A process is terminated when its operations are completed. A process may correspond to a method, a procedure, an algorithm, etc. The operations of methods may be performed in whole or in part, may be performed in conjunction with some or all of the operations in other methods, and may be performed by any number of different systems, such as the systems described herein, or any portion thereof, such as a processor included in any of the systems.

FIG. 6 is a flowchart illustrating example operations of a process 600 to implement a framework used by third parties to generate a camera user interface of a client application that may be used to generate content that is provided to a third-party application, in accordance with one or more example implementations. The process 600 may include, at operation 602, generating a framework related to creating a camera user interface that is displayed via a client application. The framework may provide at least one of parameters or features corresponding to modifications to a camera user interface. In one or more examples, the framework may include at least one of a software developer kit, computer-readable instructions, one or more application programming interfaces, or one or more rules for creating a customized version of the camera user interface with respect to a third-party application. In one or more illustrative examples the camera user interface may be created by making modifications to a default version of the camera user interface in accordance with the framework. Further, the framework may enable content generated using the client application via the camera user interface to be provided to the third-party application from the client application.

The framework may include camera user interface developer information that is accessible to an additional computing device of a developer of the third-party application. In various examples, the camera user interface developer information may be accessed via one or more user interfaces. The one or more user interfaces may include user interface elements that capture input related to creating a version of the camera user interface that corresponds to the third-party application. In one or more examples, one or more user interfaces may capture first input to add one or more user interface elements to the camera user interface. In various examples, the first input may also be directed to removing one or more user interface elements from a version of the camera user interface. The user interface elements included in the initial version of the camera user interface may be selectable to cause one or more operations supported by the client application to take place. The one or more user interfaces related to the framework may also capture second input to add content to the camera user interface. To illustrate, the second input may correspond to adding content related to the third-party application to the camera user interface. In one or more illustrative examples, content related to the third-party application that is added to the camera user interface may correspond to at least one of text content, image content, video content, or audio content that is related to the third-party application.

In one or more implementations, the framework may indicate features of a default version of the camera user interface that are unable to be removed. That is, the framework may include one or more restrictions with respect to features included in a default version of the camera user interface in generating a customized version of the camera user interface with respect to the third-party application. In one or more examples, the framework may indicate at least one of one or more user interface elements of a default version of the camera user interface that may be modified or one or more user interface elements of the default version of the camera user interface that may not be modified. In various examples, the framework may enable developers of the third-party application to specify a layout of features included in the camera user interface.

At operation 604, the process 600 may include receiving camera user interface information corresponding to the framework and content communication information from an additional computing device of a developer of a third-party application. The camera user interface may include a plurality of user interface elements to generate user content that includes at least one of image content or video content. The image content or video content may be captured by at least one camera of a client device. In various examples, the image content or the video content may be included within a field of view of the camera. In one or more examples, at least a portion of the plurality of user interface elements may be selectable to capture the image content or the video content using the at least one camera to generate user content. Additionally, at least a portion of the plurality of user interface elements may be selectable to modify the user content by at least one of using one or more creative tools of the client application in relation to the user content or by applying augmented reality content to the user content.

The content communication information may indicate a user interface of the third-party application to display the user content. For example, the content communication information may include a uniform resource indicator that corresponds to a destination user interface of the third-party application that the user content is provided to from the client application. In one or more examples, the destination user interface may be a same user interface of the third-party application from which the client application was launched. In addition, the destination user interface may be a different user interface of the third-party application than the user interface from which the client application was launched.

The customized version of the camera user interface of the client application that is generated by one or more developers of the third-party application in accordance with the framework may be stored in one or more databases. In various examples, the features of the customized version of the camera user interface may be stored in association with an identifier of the third-party application. In this way, in situations where the client application is launched from the third-party application, the features of the camera user interface related to the third-party application may be retrieved and used to generate the customized version of the camera user interface that is displayed when the client application is launched from the third-party application.

In addition, at operation 606, the process 600 may include determining a third-party camera user interface profile that corresponds to the third-party application. In one or more implementations, a server system related to a service provider that at least one of maintains or implements the client application may receive a request from the third-party application to launch an instance of the client application. The request may include or indicate an identifier corresponding to the third-party application. In these scenarios, the server system may use the third-party application identifier to query a database and identify the camera user interface profile that corresponds to the third-party application. In one or more examples, the third-party application may be associated with a number of camera user interface profiles that are associated with different user interfaces of the third-party application from which the client application may be launched. In these situations, individual camera user interface profiles related to the third-party application may be associated with different identifiers.

After identifying the third-party camera user interface profile corresponding to the third-party application, the process 600 may include, at operation 608, sending information corresponding to the third-party camera user interface profile to the client device. The information may be used by the client application to generate a landing user interface of the client application from the third-party application. The landing user interface may include the customized version of the camera user interface that corresponds to the third-party application.

The camera user interface may be used to create user content by capturing at least one of image content or video content within a field of view of a camera of the client device using one or more user interface elements of the camera user interface. The user content may also be modified using at least one of one or more creative tools of the client application or augmented reality content that is executable by the client application. In various examples, at least one of the one or more creative tools or an augmented reality content item available to modify the user content may be provided by one or more developers of the third-party application. In one or more illustrative examples, at least one of the one or more creative tools or the augmented reality content may be applied to the user content via one or more subsequent user interfaces that are different from the initial user interface used to capture the at least one of image content or video content. In various examples, the one or more subsequent user interface elements may be designed by one or more developers of the third-party application in accordance with the framework.

Further, the process 600 may include, at operation 610, determining that the user content created using the camera user interface is to be returned to the third-party application. In one or more examples, at least one user interface of the client application that is used to generate user content may include a user interface element that is selectable to provide the user content back to the third-party application. In response to selection of the user interface element, a request may be sent to the server system to provide access to the user content by the third-party application. The determination to return to the third-party application with the user content may be based on receiving the request to provide access to the user content.

At operation 612, the process 600 may include causing the user content to be provided to the third-party application in accordance with the content communication information. For example, after determining that the user content is to be provided to the third-party application, an identifier of the third-party application may be used to retrieve the content communication information that indicates a destination within the third-party application for the user content, such as a uniform resource indicator, storage location, pathway, or address. In one or more examples, the server system may send the user content in accordance with the content communication information to an additional server system that at least one of maintains or implements the third-party application. The additional server system may then communicate with the client device to initiate execution of an instance of the third-party application and display a user interface of the third-party application that includes the user content. In one or more illustrative examples, the user content may be sent to the additional server system in accordance with one or more API calls associated with an API provided by one or more developers of the third-party application. In one or more additional examples, the server system may send the user content in accordance with the content communication information to the client device without first sending the user content to the additional server system.

FIG. 7 is a flowchart illustrating example operations of a process 700 to access a camera user interface of client application from a third-party application and generate content for the third-party application via the camera user interface, in accordance with one or more example implementations. At operation 702, the process 700 may include generating a user interface of a third-party application that includes a user interface element that is selectable to initiate execution of an instance of the client application. In various examples, developers of third-party applications may provide access to the client application from the third-party application by adding a user interface element to one or more user interfaces of the third-party application that causes the client application to be launched.

Additionally, at operation 704, the process 700 may include receiving input indicating selection of the user interface element. In one or more examples, in response to selection of the user interface elements, at least one request may be sent to a service provider to obtain information that may be used to render and display a camera user interface of the client application. In one or more examples, selection of the user interface element may cause a uniform resource indicator to be identified that corresponds to a target user interface or destination user interface that is generated when the client application is launched. In one or more illustrative examples, the target user interface may include a camera user interface of the client application that displays, in part, a field of view of at least one camera of a client device.

The process 700 may include, at operation 706, generating a camera user interface of the client application in response to the input and based on third-party camera user interface data. The third-party camera user interface data may indicate user interface elements that are to be included in a version of the camera user interface that is customized and associated with the third-party application. The customized version of the camera user interface data may also indicate a layout of features of the camera user interface. Further, the camera user interface data may indicate information related to the third-party application that may be displayed in the camera user interface, such as an identifier of the third-party application.

At operation 708, the process 700 may include generating user content via the camera user interface that includes at least one of image content or video content captured by a camera of a client device executing the instance of the client application. In one or more examples, the user content may be generated in response to selection of a user interface element of the camera user interface that causes a data structure to be created that includes at least one of image data or video data corresponding to at least one of the image content or the video content included in the field of view of the camera when the user interface elements if selected. In situations where image data is captured, the user interface element may be selected a single time for each image data structure generated. Additionally, in situations where video data is captured, the user interface element may be selected multiple times for each video data structure that is generated.

Further, at operation 710, the process 700 may include generating an additional user interface of the client application that includes the user content and an additional user interface element that is selectable to initiate execution of an instance of the third-party application and to provide the user content to the third-party application. For example, after the user content is generated by capturing at least one of image content or video content and creating a data structure that stores at least one of the image content or the video content, the additional user interface may be displayed that includes the at least one of the image content or the video content that comprises the user content. In this way, the camera user interface captures a live field of view of the camera of the client device, while the additional user interface includes at least one of image content or video content that is generated based on the live field of view data. In one or more scenarios, the additional user interface may include user interface elements that are selectable to apply one or more creative tools to the user content. In various examples, augmented reality content may be applied to the user content within the additional user interface based on selection of one or more user interface elements corresponding to augmented reality content items. In additional examples, augmented reality content may be applied to at least one of image content or video content shown in the live field of view of the camera user interface in response to selection of one or more augmented reality content user interface elements corresponding to one or more augmented reality content items.

In response to selection of the additional user interface element, the third-party application may be launched, and the user content may be provided to a destination user interface of the third-party application. The user content may then be used within the third-party application. In one or more examples, the user content may be retrieved from memory of the client device and provided to the third-party application based on content communication information that indicates the destination user interface of the third-party application. In additional situations, the third-party application may receive the user content from a server system, such as a server system related to the client application or a server system related to the third-party application.

FIG. 8 is an illustration of a user interface 800 showing a view of a camera and that is formatted according to a framework used by a developer of a third-party application, according to one or more example implementations. The user interface 800 may be displayed via a display device of the client device 102 and produced by a client application executed by the client device 102, such as the client application 104. The user interface 800 may be displayed in response to launching the client application 104 from a third-party application 106. In the illustrative example of FIG. 8 , the third-party application 106 may include an ecommerce application. In one or more examples, the user interface 800 may include a customized version of a camera user interface of the client application 104 that has been designed by one or more developers of the ecommerce application using a framework provided by a service provider related to the client application 104.

The user interface 800 may include a layout of information and user interface elements that is designed by one or more developers of the third-party application 106. For example, the user interface 800 may include live content 802 that is captured in a field of view of a camera 804 of the client device 102. In addition, the user interface 800 may include an identifier 806 of the ecommerce application. In one or more examples, the identifier 806 may correspond to third-party application information that is provided by a developer of the ecommerce application. The user interface 800 may also include a group of user interface elements 808. The group of user interface elements 808 may include a number of user interface elements that are selectable to implement various actions related to generating user content from the live content 802, such as capturing at least one of image content or video content based on the live content 802. In one or more examples, the group of user interface elements 808 may include a user interface element to rotate the view of the field of view content 802, such as from a portrait view to a landscape view or from a landscape view to a portrait view. Additionally, the group of user interface elements 808 may include a user interface element to modify flash settings of the camera 804, a user interface element to implement a timer with respect to capturing content within the field of view of the camera 804, and a user interface element that is selectable to add a grid to the user interface 800, among others.

Further, the user interface 800 may include a user interface element 810 that is selectable to capture the live content 802 and create a data structure that stores at least one of image data or video data that corresponds to the captured live content 802. In various examples, capturing the live content 802 may generate user content that is stored in the data structure. The user interface element may be selectable a single time to generate image content from the live content 802 and multiple times to generate video content from the live content 802, such as a first time to begin recording video content and a second time to end recording of the video content. Although not shown in the illustrative example of FIG. 8 , the user interface 800 may include one or more user interface elements that are selectable to apply one or more augmented reality content items to the live content. Additionally, the user interface 800 may include one or more additional user interface elements to at least one of navigate within the client application 104 or implement search functionality of the client application 104.

FIG. 9 is an illustration of a user interface 900 showing a view of user content 902 captured by the camera 804 and that includes a number of user interface elements that are selectable to apply one or more creative tools to the user content, according to one or more example implementations. The user interface 900 may be displayed via a display device of the client device 102 and produced by a client application executed by the client device 102, such as the client application 104. In various examples, the user interface 900 may be displayed after the user interface 800. To illustrate, the user interface 900 may be displayed after one or more selections of the user interface element 810 of FIG. 8 . Additionally, the user content 902 may be related to the live content 802 of FIG. 8 that has been captured in response to one or more selections of the user interface element 810 of FIG. 8 .

In various examples, the user interface 900 may include a group of user interface elements 904. The group of user interface elements 904 may be directed to tools of the client application 104 that may be used to modify the user content 902. The tools may be used to apply one or more overlays, one or more annotations, one or more augmented reality content items, one or more combinations thereof, and the like, to the user content. Applying at least one of the tools to the user content 902 may create a modified version of the user content 902.

The user interface 900 may also include a user interface element 906 that is selectable to provide at least one of the user content 902 or an edited version of the user content 902 to a third-party application 106 from which the client application 104 was launched. In one or more illustrative examples, in response to selection of the user interface element 906, an additional user interface may be displayed that is part of the third-party application 106 and that includes the user content 902 or a modified version of the user content 902. Although not shown in the illustrative example of FIG. 9 , the user interface 900 may include one or more additional user interface elements that are selectable to distribute at least one of the user content 902 or a modified version of the user content 902 using the client application 104. For example, the user interface 900 may include a user interface element that is selectable to generate a message with one or more recipients that includes at least one of the user content 902 or an edited version of the user content 902. In addition, the user interface 900 may also include a user interface element that is selectable to make at least one of the user content 902 or a modified version of the user content 902 accessible to one or more additional users of the client application 104, such as one or more users of the client application 104 that are included in a social network of the user of the client application 104 that is created the user content 902.

FIG. 10 is a block diagram illustrating components of a machine 1000, according to some example implementations, able to read instructions from a machine-readable medium (e.g., a machine-readable storage medium) and perform any one or more of the methodologies discussed herein. Specifically, FIG. 10 shows a diagrammatic representation of the machine 1000 in the example form of a computer system, within which instructions 1002 (e.g., software, a program, an application, an applet, an app, or other executable code) for causing the machine 1000 to perform any one or more of the methodologies discussed herein may be executed. As such, the instructions 1002 may be used to implement modules or components described herein. The instructions 1002 transform the general, non-programmed machine 1000 into a particular machine 1000 programmed to carry out the described and illustrated functions in the manner described. In alternative implementations, the machine 1000 operates as a standalone device or may be coupled (e.g., networked) to other machines. In a networked deployment, the machine 1000 may operate in the capacity of a server machine or a client machine in a server-client network environment, or as a peer machine in a peer-to-peer (or distributed) network environment. The machine 1000 may comprise, but not be limited to, a server computer, a client computer, a personal computer (PC), a tablet computer, a laptop computer, a netbook, a set-top box (STB), a personal digital assistant (PDA), an entertainment media system, a cellular telephone, a smart phone, a mobile device, a wearable device (e.g., a smart watch), a smart home device (e.g., a smart appliance), other smart devices, a web appliance, a network router, a network switch, a network bridge, or any machine capable of executing the instructions 1002, sequentially or otherwise, that specify actions to be taken by machine 1000. Further, while only a single machine 1000 is illustrated, the term “machine” shall also be taken to include a collection of machines that individually or jointly execute the instructions 1002 to perform any one or more of the methodologies discussed herein.

The machine 1000 may include processors 1004, memory/storage 1006, and I/O components 1008, which may be configured to communicate with each other such as via a bus 1010. In an example implementation, the processors 1004 (e.g., a central processing unit (CPU), a reduced instruction set computing (RISC) processor, a complex instruction set computing (CISC) processor, a graphics processing unit (GPU), a digital signal processor (DSP), an application-specific integrated circuit (ASIC), a radio-frequency integrated circuit (MC), another processor, or any suitable combination thereof) may include, for example, a processor 1012 and a processor 1014 that may execute the instructions 1002. The term “processor” is intended to include multi-core processors 1004 that may comprise two or more independent processors (sometimes referred to as “cores”) that may execute instructions 1002 contemporaneously. Although FIG. 10 shows multiple processors 1004, the machine 1000 may include a single processor 1012 with a single core, a single processor 1012 with multiple cores (e.g., a multi-core processor), multiple processors 1012, 1014 with a single core, multiple processors 1012, 1014 with multiple cores, or any combination thereof.

The memory/storage 1006 may include memory, such as a main memory 1016, or other memory storage, and a storage unit 1018, both accessible to the processors 1004 such as via the bus 1010. The storage unit 1018 and main memory 1016 store the instructions 1002 embodying any one or more of the methodologies or functions described herein. The instructions 1002 may also reside, completely or partially, within the main memory 1016, within the storage unit 1018, within at least one of the processors 1004 (e.g., within the processor's cache memory), or any suitable combination thereof, during execution thereof by the machine 1000. Accordingly, the main memory 1016, the storage unit 1018, and the memory of processors 1004 are examples of machine-readable media.

The I/O components 1008 may include a wide variety of components to receive input, provide output, produce output, transmit information, exchange information, capture measurements, and so on. The specific I/O) components 1008 that are included in a particular machine 1000 will depend on the type of machine. For example, portable machines such as mobile phones will likely include a touch input device or other such input mechanisms, while a headless server machine will likely not include such a touch input device. It will be appreciated that the I/O components 1008 may include many other components that are not shown in FIG. 10 . The I/O components 1008 are grouped according to functionality merely for simplifying the following discussion and the grouping is in no way limiting. In various example implementations, the I/O components 1008 may include user output components 1020 and user input components 1022. The user output components 1020 may include visual components (e.g., a display such as a plasma display panel (PDP), a light emitting diode (LED) display, a liquid crystal display (LCD), a projector, or a cathode ray tube (CRT)), acoustic components (e.g., speakers), haptic components (e.g., a vibratory motor, resistance mechanisms), other signal generators, and so forth. The user input components 1022 may include alphanumeric input components (e.g., a keyboard, a touch screen configured to receive alphanumeric input, a photo-optical keyboard, or other alphanumeric input components), point-based input components (e.g., a mouse, a touchpad, a trackball, a joystick, a motion sensor, or other pointing instrument), tactile input components (e.g., a physical button, a touch screen that provides location or force of touches or touch gestures, or other tactile input components), audio input components (e.g., a microphone), and the like.

In further example implementations, the I/O components 1008 may include biometric components 1024, motion components 1026, environmental components 1028, or position components 1030 among a wide array of other components. For example, the biometric components 1024 may include components to detect expressions (e.g., hand expressions, facial expressions, vocal expressions, body gestures, or eye tracking), measure biosignals (e.g., blood pressure, heart rate, body temperature, perspiration, or brain waves), identify a person (e.g., voice identification, retinal identification, facial identification, fingerprint identification, or electroencephalogram based identification), and the like. The motion components 1026 may include acceleration sensor components (e.g., accelerometer), gravitation sensor components, rotation sensor components (e.g., gyroscope), and so forth. The environmental components 1028 may include, for example, illumination sensor components (e.g., photometer), temperature sensor components (e.g., one or more thermometer that detect ambient temperature), humidity sensor components, pressure sensor components (e.g., barometer), acoustic sensor components (e.g., one or more microphones that detect background noise), proximity sensor components (e.g., infrared sensors that detect nearby objects), gas sensors (e.g., gas detection sensors to detection concentrations of hazardous gases for safety or to measure pollutants in the atmosphere), or other components that may provide indications, measurements, or signals corresponding to a surrounding physical environment. The position components 1030 may include location sensor components (e.g., a GPS receiver component), altitude sensor components (e.g., altimeters or barometers that detect air pressure from which altitude may be derived), orientation sensor components (e.g., magnetometers), and the like.

Communication may be implemented using a wide variety of technologies. The I/O components 1008 may include communication components 1032 operable to couple the machine 1000 to a network 1034 or devices 1036. For example, the communication components 1032 may include a network interface component or other suitable device to interface with the network 1034. In further examples, communication components 1032 may include wired communication components, wireless communication components, cellular communication components, near field communication (NFC) components, Bluetooth® components (e.g., Bluetooth® Low Energy), Wi-Fi® components, and other communication components to provide communication via other modalities. The devices 1036 may be another machine 1000 or any of a wide variety of peripheral devices (e.g., a peripheral device coupled via a USB).

Moreover, the communication components 1032 may detect identifiers or include components operable to detect identifiers. For example, the communication components 1032 may include radio frequency identification (RFID) tag reader components, NFC smart tag detection components, optical reader components (e.g., an optical sensor to detect one-dimensional bar codes such as Universal Product Code (UPC) bar code, multi-dimensional bar codes such as Quick Response (QR) code, Aztec code, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code, UCC RSS-2D bar code, and other optical codes), or acoustic detection components (e.g., microphones to identify tagged audio signals). In addition, a variety of information may be derived via the communication components 1032, such as location via Internet Protocol (IP) geo-location, location via Wi-Fi® signal triangulation, location via detecting an NFC beacon signal that may indicate a particular location, and so forth.

FIG. 11 is a block diagram illustrating system 1100 that includes an example software architecture 1102, which may be used in conjunction with various hardware architectures herein described. FIG. 11 is a non-limiting example of a software architecture and it will be appreciated that many other architectures may be implemented to facilitate the functionality described herein. The software architecture 1102 may execute on hardware such as machine 1000 of FIG. 10 that includes, among other things, processors 1004, memory/storage 1006, and input/output (I/O) components 1008. A representative hardware layer 1104 is illustrated and can represent, for example, the machine 1000 of FIG. 10 . The representative hardware layer 1104 includes a processing unit 1106 having associated executable instructions 1108. Executable instructions 1108 represent the executable instructions of the software architecture 1102, including implementation of the methods, components, and so forth described herein. The hardware layer 1104 also includes at least one of memory or storage modules memory/storage 1110, which also have executable instructions 1108. The hardware layer 1104 may also comprise other hardware 1112.

In the example architecture of FIG. 11 , the software architecture 1102 may be conceptualized as a stack of layers where each layer provides particular functionality. For example, the software architecture 1102 may include layers such as an operating system 1114, libraries 1116, frameworks/middleware 1118, applications 1120, and a presentation layer 1122. Operationally, the applications 1120 or other components within the layers may invoke API calls 1124 through the software stack and receive messages 1126 in response to the API calls 1124. The layers illustrated are representative in nature and not all software architectures have all layers. For example, some mobile or special purpose operating systems may not provide a frameworks/middleware 1118, while others may provide such a layer. Other software architectures may include additional or different layers.

The operating system 1114 may manage hardware resources and provide common services. The operating system 1114 may include, for example, a kernel 1128, services 1130, and drivers 1132. The kernel 1128 may act as an abstraction layer between the hardware and the other software layers. For example, the kernel 1128 may be responsible for memory management, processor management (e.g., scheduling), component management, networking, security settings, and so on. The services 1130 may provide other common services for the other software layers. The drivers 1132 are responsible for controlling or interfacing with the underlying hardware. For instance, the drivers 1132 include display drivers, camera drivers, Bluetooth® drivers, flash memory drivers, serial communication drivers (e.g., Universal Serial Bus (USB) drivers), Wi-Fi® drivers, audio drivers, power management drivers, and so forth depending on the hardware configuration.

The libraries 1116 provide a common infrastructure that is used by at least one of the applications 1120, other components, or layers. The libraries 1116 provide functionality that allows other software components to perform tasks in an easier fashion than to interface directly with the underlying operating system 1114 functionality (e.g., kernel 1128, services 1130, drivers 1132). The libraries 1116 may include system libraries 1134 (e.g., C standard library) that may provide functions such as memory allocation functions, string manipulation functions, mathematical functions, and the like. In addition, the libraries 1116 may include API libraries 1136 such as media libraries (e.g., libraries to support presentation and manipulation of various media format such as MPEG4, H.264, MP3, AAC, AMR, JPG, PNG), graphics libraries (e.g., an OpenGL framework that may be used to render two-dimensional and three-dimensional in a graphic content on a display), database libraries (e.g., SQLite that may provide various relational database functions), web libraries (e.g., WebKit that may provide web browsing functionality), and the like. The libraries 1116 may also include a wide variety of other libraries 1138 to provide many other APIs to the applications 1120 and other software components/modules.

The frameworks/middleware 1118 (also sometimes referred to as middleware) provide a higher-level common infrastructure that may be used by the applications 1120 or other software components/modules. For example, the frameworks/middleware 1118 may provide various graphical user interface functions, high-level resource management, high-level location services, and so forth. The frameworks/middleware 1118 may provide a broad spectrum of other APIs that may be utilized by the applications 1120 or other software components/modules, some of which may be specific to a particular operating system 1114 or platform.

The applications 1120 include built-in applications 1140 and third-party applications 1142. Examples of representative built-in applications 1140 may include, but are not limited to, a contacts application, a browser application, a book reader application, a location application, a media application, a messaging application, or a game application. Third-party applications 1142 may include an application developed using the ANDROID™ or IOS™ software development kit (SDK) by an entity other than the vendor of the particular platform, and may be mobile software running on a mobile operating system such as IOS™, ANDROID™, WINDOWS® Phone, or other mobile operating systems. The third-party applications 1142 may invoke the API calls 1124 provided by the mobile operating system (such as operating system 1114) to facilitate functionality described herein.

The applications 1120 may use built-in operating system functions (e.g., kernel 1128, services 1130, drivers 1132), libraries 1116, and frameworks/middleware 1118 to create UIs to interact with users of the system. Alternatively, or additionally, in some systems, interactions with a user may occur through a presentation layer, such as presentation layer 1122. In these systems, the application/component “logic” can be separated from the aspects of the application/component that interact with a user.

Glossary:

“CARRIER SIGNAL,” in this context, refers to any intangible medium that is capable of storing, encoding, or carrying transitory or non-transitory instructions 1002 for execution by the machine 1000, and includes digital or analog communications signals or other intangible medium to facilitate communication of such instructions 1002. Instructions 1002 may be transmitted or received over the network 114, 1034 using a transitory or non-transitory transmission medium via a network interface device and using any one of a number of well-known transfer protocols.

“CLIENT DEVICE,” in this context, refers to any machine 1000 that interfaces to a communications network 114, 1034 to obtain resources from one or more server systems or other client devices 102. A client device 102 may be, but is not limited to, a mobile phone, desktop computer, laptop, PDAs, smart phones, tablets, ultra books, netbooks, laptops, multi-processor systems, microprocessor-based or programmable consumer electronics, game consoles, set-top boxes, or any other communication device that a user may use to access a network 114, 1034.

“COMMUNICATIONS NETWORK,” in this context, refers to one or more portions of a network 114, 1034 that may be an ad hoc network, an intranet, an extranet, a virtual private network (VPN), a local area network (LAN), a wireless LAN (WLAN), a wide area network (WAN), a wireless WAN (WWAN), a metropolitan area network (MAN), the Internet, a portion of the Internet, a portion of the Public Switched Telephone Network (PSTN), a plain old telephone service (POTS) network, a cellular telephone network, a wireless network, a Wi-Fi® network, another type of network, or a combination of two or more such networks. For example, a network 114, 1034 or a portion of a network may include a wireless or cellular network and the coupling may be a Code Division Multiple Access (CDMA) connection, a Global System for Mobile communications (GSM) connection, or other type of cellular or wireless coupling. In this example, the coupling may implement any of a variety of types of data transfer technology, such as Single Carrier Radio Transmission Technology (1xRTT), Evolution-Data Optimized (EVDO) technology, General Packet Radio Service (GPRS) technology, Enhanced Data rates for GSM Evolution (EDGE) technology, third Generation Partnership Project (3GPP) including 3G, fourth generation wireless (4G) networks, Universal Mobile Telecommunications System (UMTS), High Speed Packet Access (HSPA), Worldwide Interoperability for Microwave Access (WiMAX), Long Term Evolution (LTE) standard, others defined by various standard setting organizations, other long range protocols, or other data transfer technology.

“EPHEMERAL MESSAGE,” in this context, refers to a message that is accessible for a time-limited duration. An ephemeral message may be a text, an image, a video, and the like. The access time for the ephemeral message may be set by the message sender. Alternatively, the access time may be a default setting, or a setting specified by the recipient. Regardless of the setting technique, the message is transitory.

“MACHINE-READABLE MEDIUM,” in this context, refers to a component, device, or other tangible media able to store instructions 1002 and data temporarily or permanently and may include, but is not limited to, random-access memory (RAM), read-only memory (ROM), buffer memory, flash memory, optical media, magnetic media, cache memory, other types of storage (e.g., erasable programmable read-only memory (EEPROM)) and/or any suitable combination thereof. The term “machine-readable medium” may be taken to include a single medium or multiple media (e.g., a centralized or distributed database, or associated caches and servers) able to store instructions 1002. The term “machine-readable medium” shall also be taken to include any medium, or combination of multiple media, that is capable of storing instructions 1002 (e.g., code) for execution by a machine 1000, such that the instructions 1002, when executed by one or more processors 1004 of the machine 1000, cause the machine 1000 to perform any one or more of the methodologies described herein. Accordingly, a “machine-readable medium” refers to a single storage apparatus or device, as well as “cloud-based” storage systems or storage networks that include multiple storage apparatus or devices. The term “machine-readable medium” excludes signals per se.

“COMPONENT,” in this context, refers to a device, physical entity, or logic having boundaries defined by function or subroutine calls, branch points, APIs, or other technologies that provide for the partitioning or modularization of particular processing or control functions. Components may be combined via their interfaces with other components to carry out a machine process. A component may be a packaged functional hardware unit designed for use with other components and a part of a program that usually performs a particular function of related functions. Components may constitute either software components (e.g., code embodied on a machine-readable medium) or hardware components. A “hardware component” is a tangible unit capable of performing certain operations and may be configured or arranged in a certain physical manner. In various example implementations, one or more computer systems (e.g., a standalone computer system, a client computer system, or a server computer system) or one or more hardware components of a computer system (e.g., a processor or a group of processors) may be configured by software (e.g., an application or application portion) as a hardware component that operates to perform certain operations as described herein.

A hardware component may also be implemented mechanically, electronically, or any suitable combination thereof. For example, a hardware component may include dedicated circuitry or logic that is permanently configured to perform certain operations. A hardware component may be a special-purpose processor, such as a field-programmable gate array (FPGA) or an ASIC. A hardware component may also include programmable logic or circuitry that is temporarily configured by software to perform certain operations. For example, a hardware component may include software executed by a general-purpose processor 1004 or other programmable processor. Once configured by such software, hardware components become specific machines (or specific components of a machine 1000) uniquely tailored to perform the configured functions and are no longer general-purpose processors 1004. It will be appreciated that the decision to implement a hardware component mechanically, in dedicated and permanently configured circuitry, or in temporarily configured circuitry (e.g., configured by software) may be driven by cost and time considerations. Accordingly, the phrase “hardware component” (or “hardware-implemented component”) should be understood to encompass a tangible entity, be that an entity that is physically constructed, permanently configured (e.g., hardwired), or temporarily configured (e.g., programmed) to operate in a certain manner or to perform certain operations described herein. Considering implementations in which hardware components are temporarily configured (e.g., programmed), each of the hardware components need not be configured or instantiated at any one instance in time. For example, where a hardware component comprises a general-purpose processor 1004 configured by software to become a special-purpose processor, the general-purpose processor 1004 may be configured as respectively different special-purpose processors (e.g., comprising different hardware components) at different times. Software accordingly configures a particular processor 1012, 1014 or processors 1004, for example, to constitute a particular hardware component at one instance of time and to constitute a different hardware component at a different instance of time.

Hardware components can provide information to, and receive information from, other hardware components. Accordingly, the described hardware components may be regarded as being communicatively coupled. Where multiple hardware components exist contemporaneously, communications may be achieved through signal transmission (e.g., over appropriate circuits and buses) between or among two or more of the hardware components. In implementations in which multiple hardware components are configured or instantiated at different times, communications between such hardware components may be achieved, for example, through the storage and retrieval of information in memory structures to which the multiple hardware components have access. For example, one hardware component may perform an operation and store the output of that operation in a memory device to which it is communicatively coupled. A further hardware component may then, at a later time, access the memory device to retrieve and process the stored output.

Hardware components may also initiate communications with input or output devices, and can operate on a resource (e.g., a collection of information). The various operations of example methods described herein may be performed, at least partially, by one or more processors 1004 that are temporarily configured (e.g., by software) or permanently configured to perform the relevant operations. Whether temporarily or permanently configured, such processors 1004 may constitute processor-implemented components that operate to perform one or more operations or functions described herein. As used herein, “processor-implemented component” refers to a hardware component implemented using one or more processors 1004. Similarly, the methods described herein may be at least partially processor-implemented, with a particular processor 1012, 1014 or processors 1004 being an example of hardware. For example, at least some of the operations of a method may be performed by one or more processors 1004 or processor-implemented components. Moreover, the one or more processors 1004 may also operate to support performance of the relevant operations in a “cloud computing” environment or as a “software as a service” (SaaS). For example, at least some of the operations may be performed by a group of computers (as examples of machines 1000 including processors 1004), with these operations being accessible via a network 114 (e.g., the Internet) and via one or more appropriate interfaces (e.g., an API). The performance of certain of the operations may be distributed among the processors, not only residing within a single machine 1000, but deployed across a number of machines. In some example implementations, the processors 1004 or processor-implemented components may be located in a single geographic location (e.g., within a home environment, an office environment, or a server farm). In other example implementations, the processors 1004 or processor-implemented components may be distributed across a number of geographic locations.

“PROCESSOR,” in this context, refers to any circuit or virtual circuit (a physical circuit emulated by logic executing on an actual processor 1004) that manipulates data values according to control signals (e.g., “commands,” “op codes,” “machine code,” etc.) and which produces corresponding output signals that are applied to operate a machine 1000. A processor 1004 may, for example, be a CPU, a RISC processor, a CISC processor, a GPU, a DSP, an ASIC, a RFIC or any combination thereof. A processor 1004 may further be a multi-core processor having two or more independent processors 1004 (sometimes referred to as “cores”) that may execute instructions 1002 contemporaneously.

“TIMESTAMP,” in this context, refers to a sequence of characters or encoded information identifying when a certain event occurred, for example giving date and time of day, sometimes accurate to a small fraction of a second.

Changes and modifications may be made to the disclosed implementations without departing from the scope of the present disclosure. These and other changes or modifications are intended to be included within the scope of the present disclosure, as expressed in the following claims. 

What is claimed is:
 1. A method comprising: generating, by one or more computing devices, a framework related to creating a camera user interface that is displayed via a client application, the camera user interface including a plurality of user interface elements to generate user content that includes at least one of image content or video content; receiving, by at least one computing device of the one or more computing devices, camera user interface information corresponding to the framework and corresponding to content communication information from an additional computing device of a developer of a third-party application, the camera user interface information indicating at least one user interface element of the plurality of user interface elements and the content communication information indicating a user interface of the third-party application to display the user content; determining, by at least one computing device of the one or more computing devices, a third-party camera user interface profile that corresponds to the third-party application, the third-party camera user interface profile indicating a layout of the camera user interface that indicates respective locations of the plurality of user interface elements; sending, by at least one computing device of the one or more computing devices, information corresponding to the third-party camera user interface profile to a client device; receiving, by at least one computing device of the one or more computing devices, an indication to apply an augmented reality content item to at least one of the image content or the video content included in the user content, the indication corresponding to selection of a user interface element that is different from the at least one user interface element included in the camera user interface information and the augmented reality content item being different from the camera user interface information; modifying, by at least one computing device of the one or more computing devices, the user content to generate modified user content based on applying the augmented reality content item to one or more objects included in at least one of the image content or the video content of the user content; determining, by at least one computing device of the one or more computing devices, that the modified user content is to be returned to the third-party application; and causing, by at least one computing device of the one or more computing devices, the modified user content to be provided to the third-party application in accordance with the content communication information.
 2. The method of claim 1, further comprising: storing, by at least one computing device of the one or more computing devices, the camera user interface information and the content communication information in one or more databases in association with an identifier of the third-party application; and generating by at least one computing device of the one or more computing devices, the third-party camera user interface profile based on the camera user interface information and the content communication information.
 3. The method of claim 2, wherein the third-party camera user interface profile includes third-party camera user interface data that includes at least one of text content, image content, or video content to be displayed in the camera user interface, and the third-party camera user interface data corresponding to the third-party application.
 4. The method of claim 2, further comprising: receiving, by at least one computing device of the one or more computing devices, an indication of a request from the client device to access the client application from the third-party application; determining, by at least one computing device of the one or more computing devices, that the identifier of the third-party application is included in the indication of the request to access the client application from the third-party application; and querying, by at least one computing device of the one or more computing devices, one or more databases based on the identifier to retrieve the information corresponding to the third-party camera user interface profile from the one or more databases.
 5. The method of claim 2, further comprising: receiving, by at least one computing device of the one or more computing devices, a content return request from the client application, the content return request indicating the identifier of the third-party application; and retrieving, by at least one computing device of the one or more computing devices, the content communication information from one or more databases based on the identifier of the third-party application.
 6. The method of claim 5, wherein the content return request includes the modified user content; and the method further comprises: sending, by at least one computing device of the one or more computing devices, the user content and the content communication information to a server system related to the third-party application.
 7. The method of claim 5, wherein an additional user interface of the client application includes the modified user content and a user interface element that is selectable to generate the content return request.
 8. The method of claim 1, further comprising: receiving, by at least one computing device of the one or more computing devices, a message that includes the modified user content; determining, by at least one computing device of the one or more computing devices, one or more recipients of the message; and making, by at least one computing device of the one or more computing devices, the modified user content available to the one or more recipients of the message.
 9. The method of claim 1, wherein the third-party camera user interface profile includes one or more first features of a default camera user interface and one or more second features that correspond to one or more modifications of the default camera user interface.
 10. The method of claim 1, wherein the augmented reality content item is created by the developer of the third-party application.
 11. A system comprising: one or more hardware processors; and one or more non-transitory computer-readable storage media including computer-readable instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform operations comprising: generating a framework related to creating a camera user interface that is displayed via a client application, the camera user interface including a plurality of user interface elements to generate user content that includes at least one of image content or video content; receiving camera user interface information and content communication information from an additional computing device of a developer of a third-party application, the camera user interface information indicating at least one user interface element of the plurality of user interface elements and the content communication information indicating a user interface of the third-party application to display the user content; determining a third-party camera user interface profile that corresponds to the third-party application, the third-party camera user interface profile indicating a layout of the camera user interface that indicates respective locations of the plurality of user interface elements; sending information corresponding to the third-party camera user interface profile to a client device; receiving an indication to apply an augmented reality content item to at least one of the image content or the video content included in the user content, the indication corresponding to selection of a user interface element that is different from the at least one user interface element included in the camera user interface information and the augmented reality content item being different from the camera user interface information; modifying the user content to generate modified user content based on applying the augmented reality content item to one or more objects included in at least one of the image content or the video content of the user content; determining that the modified user content is to be returned to the third-party application; and causing the modified user content to be provided to the third-party application in accordance with the content communication information.
 12. The system of claim 11, wherein the framework includes at least one of a software developer kit, computer-readable instructions, one or more application programming interfaces, or one or more rules for modification of the camera user interface.
 13. The system of claim 11, wherein the one or more non-transitory computer-readable storage media include additional computer-readable instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform additional operations comprising: generating user interface data corresponding to one or more user interfaces that capture at least one of first input indicating at least one of the plurality of user interface elements or second input indicating the layout; and sending the user interface data to the additional computing device of the developer.
 14. The system of claim 11, wherein the one or more non-transitory computer-readable storage media include additional computer-readable instructions that, when executed by the one or more hardware processors, cause the one or more hardware processors to perform additional operations comprising: generating user interface data corresponding to one or more user interfaces corresponding to the framework that capture input indicating content return information; determining that the modified user content is to be returned to the third-party application; and sending the modified user content to a server system related to the third-party application using one or more application programming interface calls provided by the developer of the third-party application.
 15. A method comprising: generating, by one or more computing devices, a user interface of a third-party application that includes a first user interface element that is selectable to initiate execution of an instance of a client application; receiving, by at least one computing device of the one or more computing devices, input indicating selection of the first user interface element; generating, by at least one computing device of the one or more computing devices, a camera user interface of the client application in response to the input and based on third-party camera user interface data, the third-party camera user interface data indicating a plurality of features of the camera user interface; generating, by at least one computing device of the one or more computing devices, user content via the camera user interface, the user content including at least one of image content or video content captured using a camera of a client device executing the instance of the client application; receiving, by at least one computing device of the one or more computing devices, additional user input to apply an augmented reality content item to at least one of the image content or the video content included in the user content, the augmented reality content item being different from the third-party camera user interface data; modifying, by at least one computing device of the one or more computing devices, the user content to generate modified user content based on applying the augmented reality content item to one or more objects included in at least one of the image content or the video content of the user content; and generating, by at least one computing device of the one or more computing devices, an additional user interface of the client application that includes the modified user content and a second user interface element that is selectable to initiate execution of an instance of the third-party application and to provide the user content to the third-party application.
 16. The method of claim 15, wherein: the camera user interface of the client application includes a third user interface element that is selectable to create the user content based on at least one of the image content or the video content included in a field of view of the camera; and the additional user interface of the client application includes one or more fourth user interface elements that are selectable to apply one or more creative tools to the user content or to the modified user content.
 17. The method of claim 16, further comprising: applying, by at least one computing device of the one or more computing devices, at least one creative tool of the one or more creative tools to the user content or to the modified user content to produce additional modified user content; and sending, by at least one computing device of the one or more computing devices, a request to provide the additional modified user content to the third-party application in response to selection of the second user interface element.
 18. The method of claim 15, further comprising: sending, by at least one computing device of the one or more computing devices, a request to provide the modified user content to the third-party application in response to selection of the second user interface element.
 19. The method of claim 15, further comprising: receiving, by at least one computing device of the one or more computing devices, the third-party camera user interface data from a server system corresponding to the client application; and wherein the third-party camera user interface data indicates at least one of a layout of a plurality of user interface elements within the camera user interface or information corresponding to the third-party application to display within the camera user interface.
 20. The method of claim 15, further comprising: receiving, by at least one computing device of the one or more computing devices, the user content and a uniform resource indicator; determining, by at least one computing device of the one or more computing devices, that the uniform resource indicator corresponds to an additional user interface of the third-party application; and launching, by at least one computing device of the one or more computing devices, an instance of the third-party application such that the user content is displayed in the user interface of the third-party application. 